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Culture & Values

At iCoupon, we embody a philosophy rooted in collective intelligence; sharing value and placing it where it counts, both internally and externally. We synergise our strengths to bring forth innovative solutions that resonate with making things simpler, adapting to changing needs, and maintaining the highest standards of honesty and respect.

Our culture – modelled after the collective intelligence of the bee hive – drives us to create lasting, meaningful connections among our growing network of partners. Our collaborative and connecting nature fuels innovation and teamwork, while our determination and solution-oriented mindset drive us to overcome challenges.

We never promise anything we cannot deliver. At iCoupon, we find joy in what we do, fostering a positive atmosphere where passion and enjoyment fuel our dedication to continuous improvement.

Our values

At iCoupon, we have crafted a set of brand values that embody our essence and define our commitment to our customers and partners.

These values guide our actions, shape our culture, and drive us to deliver exceptional experiences.

Simplicity

Openness

Connection

Striving to streamline processes, eliminate complexity, and provide user-friendly solutions that are easy to understand and use, so everyone’s lives can be a bit simpler.
We treat everyone with respect, valuing diversity, inclusivity, and equality. Upholding the highest standards of integrity and transparency, we believe in open and honest communication.
We understand the power of connections and we aim to bring people together. We thrive in collaboration and always say that we always discuss, never dictate.

Solution-focused

Excellence

Enthusiasm

We are driven by a problem-solving mindset. Proactively seeking out challenges and working diligently to find creative and effective solutions that not only meet the needs of our customers but exceed their expectations.
We aim to exceed expectations in all that we do. By under-promising and over-achieving, we constantly strive to surprise and delight our customers, delivering exceptional value and memorable experiences.
We believe in finding joy in what we do! We foster a positive and vibrant atmosphere where our teams and partners can enjoy the journey, celebrate achievements, and create lasting relationships. What’s the point in doing it if it isn’t enjoyable?

Simplicity

Striving to streamline processes, eliminate complexity, and provide user-friendly solutions that are easy to understand and use, so everyone’s lives can be a bit simpler.

Openness

We treat everyone with respect, valuing diversity, inclusivity, and equality. Upholding the highest standards of integrity and transparency, we believe in open and honest communication.

Connection

We understand the power of connections and we aim to bring people together. We thrive in collaboration and always say that we always discuss, never dictate.

Solution-focused

We are driven by a problem-solving mindset. Proactively seeking out challenges and working diligently to find creative and effective solutions that not only meet the needs of our customers but exceed their expectations.

Excellence

We aim to exceed expectations in all that we do. By under-promising and over-achieving, we constantly strive to surprise and delight our customers, delivering exceptional value and memorable experiences.

Enthusiasm

We believe in finding joy in what we do! We foster a positive and vibrant atmosphere where our teams and partners can enjoy the journey, celebrate achievements, and create lasting relationships. What’s the point in doing it if it isn’t enjoyable?
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Head office

T2, International Development Centre, Valley Drive, Ilkley, West Yorkshire, LS29 8PB, England, United Kingdom

+44 (0)161 401 0101

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