In a first-of-its-kind move by an Indian airline, Air India has partnered with iCoupon to turn passengers’ boarding passes into digital F&B vouchers during flight delays.
iCoupon is thrilled to welcome Air India into its dynamic network, introducing digital refreshment vouchers for use during flight disruptions. This initiative is part of Air India’s ongoing efforts to leverage new technologies and solutions that enhance the passenger experience. With iCoupon technology, Air India can now issue digital vouchers automatically linked to the barcode on passengers’ boarding passes. Retailers at select UK airports can scan these boarding passes to redeem the vouchers, providing passengers with a smoother and more convenient experience during unexpected delays.
Passengers can easily scan their boarding passes at participating outlets to redeem refreshments of their choice for flight delays exceeding 120 minutes. They will receive notifications via SMS and email, along with guidance on how and where to use their vouchers.
Commenting on the launch, Rajesh Dogra, Chief Customer Experience Officer, Air India, said, “In a first-of-its-kind move by an Indian airline, our partnership with iCoupon aligns with our commitment to prioritise passenger satisfaction and convenience. We are continuously working towards enhancing customer-facing digital experiences to ensure a comfortable journey for our guests even when faced with unanticipated disruption.”
Richard Bye, CEO of iCoupon said, “Air India’s initiative to further enhance their passenger experience at what is usually a stressful period of time, is admirable and we’re very happy to welcome them to our fleet of airline partners around the world.”
