This month, iCoupon had the privilege of attending Amadeus Altitude25 in Lisbon, a major event in aviation and travel technology. Our Sales Director, Viktoriya Soubra, represented us, joining industry leaders to discuss the future of airline retailing, passenger experience, and digital transformation.
As a longstanding partner, Amadeus recommends iCoupon as the standard for intelligent disruption vouchering and compensation. This event was a great opportunity to reinforce our partnership, stay updated on industry trends, and align with the latest innovations in air travel.
Amadeus Partners with Air France-KLM
One of the most exciting announcements was the partnership between Amadeus and Air France-KLM. The airline group will implement Amadeus Nevio, a modern retailing platform that enhances airline operations and passenger experience. Angus Clarke, Chief Commercial Officer at Air France-KLM, called this move a key step in modernising their systems.
This shift towards digital airline operations aligns with iCoupon’s goals—streamlining processes and improving the passenger experience through automation. As airlines continue to adopt retailing-driven models, solutions like iCoupon will play a crucial role in disruption management and compensation.
Adapting to Changing Traveller Expectations
Another major topic at Altitude25 was the rapid evolution of digital expectations in aviation. Cyril Tetaz, Senior VP for Airline Products at Amadeus, stressed that today’s travellers expect seamless, Uber-like experiences across all aspects of their journey.
At iCoupon, we share this vision. Our digital vouchering solutions eliminate paper vouchers and integrate seamlessly into airline and airport systems, making disruption management faster and more efficient. And with Uber as one of our partners, we can guarantee our solutions hit the mark.
Industry Trends for 2025
Beyond airline retailing, Altitude25 highlighted key travel trends for the coming year:
- Asian tourism is rebounding, fuelled by post-pandemic demand.
- Personalised travel experiences are becoming the norm, with tailored customer journeys gaining importance.
- Industry collaboration is growing, with airlines and tech providers working closely to improve traveler experiences.
For iCoupon, these trends confirm that automation, digitisation, and personalisation are the future of airline disruption management.
Altitude25 was a fantastic event, reinforcing our commitment to being at the forefront of aviation technology. As Amadeus drives innovation, we look forward to strengthening our collaboration and ensuring that iCoupon remains the gold standard in disruption management.
A big thank you to Amadeus for hosting such an insightful and inspiring event. We’re excited for the future!
