iCoupon, the leading provider of intelligent vouchering solutions globally, has signed a new partnership with Aeromexico, marking iCoupon’s official entry into the Mexican market and a significant milestone in its expansion across the Americas.
Under the agreement, Aeromexico has deployed iCoupon’s core digital meal vouchers solution to support passengers during disruption. The service, which went live in December 2025, allows compensatory vouchers to be issued directly to passengers’ boarding passes, enabling fast access to food and beverages in the airport when delays occur. The approach reduces pressure on airport teams while ensuring passengers are looked after with minimal friction for the airline, passengers and retailers alike.
This partnership represents a particularly important step for iCoupon. Entering Mexico with the country’s flagship carrier and primary hub airline strengthens iCoupon’s regional footprint and reinforces its commitment to supporting airlines operating within fast-growing aviation markets across the Americas.
Air travel demand across Latin America continues to rise, alongside accelerated investment in digital transformation. Airlines in the region are moving quickly to modernise operational processes and elevate the passenger experience. Aeromexico is widely recognised as a leader in this shift, with a strong focus on improving care during disruption through technology-led solutions.
What makes this launch especially notable is the pace and collaboration behind it. Close involvement between Aeromexico’s internal teams and iCoupon, enabled the solution to be activated at a brand-new airport hub in record time. The partnership approach ensured rapid deployment without compromising operational integrity or passenger experience.
For iCoupon, Mexico represents both an opportunity and a responsibility. As a new market, building brand awareness and trust takes time. However, with Aeromexico now live, iCoupon is well positioned for swift expansion within the country, supported by growing demand for digitised passenger care and proven results in comparable regions.
Richard Bye, CEO of iCoupon, commented:
“We are incredibly proud to enter Mexico alongside Aeromexico. This partnership reflects everything we value at iCoupon, collaboration, pace, and a shared belief that passenger care can be both human and operationally smart. Aeromexico’s leadership in digital passenger experience and their fantastic team sets a strong benchmark for the region, and we are excited to grow together across the Americas. Furthermore, the swift acceptance of the retailers to digitise the entire disruption process has been refreshing to see, providing further depth to the network which can now be enjoyed by all airlines operating in that space.”
Santiago Diago, Chief Operating Officer at Aeromexico, said: “At Aeromexico, we are working hard to enhance the passenger experience across all touchpoints, with the primary goal of providing a stress-free journey in every situation, including disruptions. This partnership with iCoupon helps us achieve that goal by making it easier, faster, and more convenient for passengers to receive vouchers when needed. With this, Aeromexico continues to position itself at the forefront of the aviation industry.”
iCoupon now works with more than 190 airlines worldwide, supporting operations across hundreds of airports and thousands of retail partners. Its intelligent vouchering platform continues to help airlines share value where it counts, especially when disruption places pressure on passengers and teams alike.
