Promotion with intelligent vouchering to boost customer engagement.
Campaign Overview
Since December 2023, the Dublin Airport Authority has been running a promotion campaign via iCoupon. The campaign encourages passengers to download the Dublin Airport app.
In return, passengers receive a voucher issued via iCoupon and redeemable via a QR code delivered to the passenger’s email.
Campaign Metrics
The promotional campaign has seen incredible results one of which was an impressive 32% redemption rate.
Financial Impact
Redemption data from iCoupon reveals that the promotion campaign led to an average transaction uplift of 24% for participating retailers. This means passengers typically spent more than the voucher value, driving additional revenue into the airport.
Looking Forward
The success of this promotion campaign highlights the effectiveness of intelligent vouchers in driving passenger engagement and increasing revenue.
We are excited to explore similar innovative campaigns in the future, A big thank you to the Dublin Airport team and the iCoupon team for their hard work and collaboration.
“I’m delighted to share in the success of our recent innovative campaign in collaboration with iCoupon. Introducing vouchers to airport visitors for selected retailers marked the first campaign of its kind at Dublin Airport. The campaign has been a great success, and I must commend the iCoupon team for their responsiveness and assistance throughout the setup. This success fuels our enthusiasm to explore further similar ventures in the future.” – – Mairead McNally, Digital Marketing Manager, Dublin Airport
