SAUDIA, the national flag carrier of the Kingdom of Saudi Arabia, has signed a strategic agreement with iCoupon, the global leader in intelligent vouchering solutions , to advance the airline’s Guest Experience strategy through seamless, reliable, and contactless service delivery across its international and domestic network.
Through this partnership, SAUDIA will introduce digital meal and lounge vouchers powered by iCoupon, allowing guests affected by delays or disruptions to instantly receive their entitlements directly on to their boarding pass. This eliminates paper-based processes and significantly enhances accuracy, speed, and transparency in guest care delivery.
This initiative reflects SAUDIA’s commitment to delivering world-class Guest Experience solutions, ensuring that every touchpoint across the journey is simple, human, and effortless.
What the Service Will Offer SAUDIA Guests
With iCoupon’s digital infrastructure, SAUDIA guests will benefit from:
- Instant issuance of digital vouchers (meal, lounge access, transportation support).
- Automatic entitlement validation based on flight status and guest profile.
- Seamless redemption at thousands of participating outlets worldwide.
- Faster processing at airports during irregular operations and peak travel seasons.
- Elimination of manual processes, reducing time, errors and guest inconvenience.
- Better transparency and tracking, ensuring every eligible guest receives the correct care.
Where the Service Will Be Available
iCoupon services will cover international and domestic airports across SAUDIA’s network.
Benefits to SAUDIA’s Guest Experience & Operations
- Consistent and standardized guest care across the network
- Reduced waiting times during disruptions
- Enhanced experience for guests at their most critical moments
- Advanced reporting capabilities for care and compensation
- A future-ready digital platform supporting SAUDIA’s vision of a seamless and empowered guest journey
Mr. Mohammad A Baakdah, VP, Ground Operations at SAUDIA, stated:
“This partnership represents a significant milestone in our journey to elevate every aspect of the Guest Experience. By integrating iCoupon’s digital capabilities, we ensure that our guests receive the right care, at the right time, wherever they fly with us.”
Mr. Richard Bye, CEO of iCoupon, added:
“We are proud to partner with SAUDIA, one of the fastest-growing airlines with a clear commitment to excellence and it feels like a natural fit for iCoupon. Together, we will deliver scalable, modern, and industry-leading guest care solutions across their global network.”
