As we celebrate International Happiness Day, it’s essential to recognise the profound impact of employee satisfaction on the success of any organisation, particularly within the fast-paced aviation sector. In this era of digital transformation, we have all witnessed how innovative technologies can not only revolutionise workplace processes but also the dynamics in the workplace. but is the interest in leveraging innovative technologies to improve employee happiness at work focusing too much on digital wellbeing tools? Instead of using digital tools across businesses to make work processes easier, simpler and more efficient, leading to happier and more engaged employees. This article explores the intersection of digital innovation and employee happiness, particularly within the aviation industry. Emphasising the importance of nurturing a positive work environment to reap the benefits of, not only enhanced productivity from your workforce, but also the benefits that come when that trickles down to your customers’ experiences, and ultimately, your revenue.
The current landscape and challenges in the aviation industry
The aviation industry faces a myriad of challenges, especially bouncing back after the challenges and changes posed by COVID. These challenges range from operational inefficiencies to heightened stress levels among employees and often they’re interlinked with one another. Airlines, airports, and airport retailers often grapple with complex processes, stringent regulations, intense competition, and clunky relationships between all stakeholders in the airport/travel experience – all of which contribute to a significant workload burden on the workforce. These challenges not only affect employee morale but also have tangible implications for overall performance and customer satisfaction.
According to Wrike’s Digital Work Report, almost a third (29%) of UK workers felt disengaged due to workplace inefficiencies. When processes fall short, it’s akin to swim upstream -employees struggle to accomplish tasks efficiently, and it’s not for lack of trying. It’s much like being handed a toolbox with the wrong tools – it’s frustrating and slows you down. Naturally, this takes a toll on morale and productivity and doubts about one’s abilities can start to creep in (Linkedin), leading to a decline in mental health over time. McKinsey & Company reports a 42% decline in mental health from global workers since COVID-19. With an increase of digital devices and online process penetrating our work landscape, its often argued that the digital world might be to blame for this decline. It doesn’t have to be, digital transformation can improve employee wellbeing if used in a holistic way to decrease inefficiencies and frustrating processes in an attempt to make the lives of your workforce simpler and happier.
What is happiness at work and how can we quantify it?
Happiness at work refers to the overall sense of satisfaction, fulfilment, and wellbeing that employees experience in their professional lives. It encompasses various aspects such as job satisfaction, work-life balance, positive relationships with colleagues and supervisors, opportunities for growth and development, and alignment with organisational values and goals.
How can we quantify happiness at work – Employee satisfaction surveys, well-being assessments, conducting specific 1-2-1’s/interviews and focus groups are a great way to get more information. One of the best ways is to scrutinise your employee retention rates, productivity levels, rates of absenteeism, and if these are seen to be lacking then it’s a good indicator that your workplace culture could do with a little TLC.
Embracing digital innovation for employee wellbeing
In response to the challenges posed in the industry, forward-thinking companies are embracing digital innovation as a means of enhancing employee wellbeing. By leveraging cutting-edge technologies, such as intelligent vouchering, organisations can streamline processes, automate mundane tasks, and empower their workforce to focus on more meaningful and rewarding activities. One such transformative tool making waves in the aviation industry is iCoupon. Designed to simplify voucher management and redemption processes in the face of disruption, iCoupon offers a seamless solution for airlines, airports, and airport retailers. By automating voucher distribution and intelligently managing redemption, iCoupon not only reduces the workload of employees but also enhances the overall customer experience. Case studies and testimonials from companies leveraging iCoupon highlight its effectiveness in improving employee satisfaction and operational efficiency.
However, the benefits of digital innovation extend beyond workload reduction. By embracing technology, companies can facilitate more efficient processes, stronger relationships with stakeholders in the industry, a smoother customer experience and much more space for employees to focus their time and efforts on to more pressing matters. Digital solutions can encourage behavioural change on a much larger scale and cultivate a culture of innovation and collaboration, empowering employees to contribute ideas, share knowledge, and drive positive change.
At the heart of employee happiness lies a supportive and inclusive work environment but instead of focusing on adding more, pivoting the focus to perfect and transform what you already have. By cultivating a culture of simplicity, trust, respect, and empowerment, these companies not only attract top talent but also inspire loyalty and commitment among their workforce. Which in turn, trickles down through their customer experience and thus can be seen in their bottom line.
